{"id":13623,"date":"2019-01-16T08:00:26","date_gmt":"2019-01-16T08:00:26","guid":{"rendered":"https:\/\/mediamakersmeet.com\/?p=13623"},"modified":"2019-01-16T09:34:15","modified_gmt":"2019-01-16T09:34:15","slug":"podcast-the-role-of-product-in-publishing-with-immediate-media-product-director-laura-jenner","status":"publish","type":"post","link":"https:\/\/mediamakersmeet.com\/podcast-the-role-of-product-in-publishing-with-immediate-media-product-director-laura-jenner\/","title":{"rendered":"Podcast: The role of product in publishing, with Immediate Media Product Director Laura Jenner"},"content":{"rendered":"\n<p><strong>This week we hear from Laura Jenner, Product Director, Immediate Media.<\/strong><br><\/p>\n\n\n\n<p>She talks to us about drawing together the needs of different teams across a publishing business, how the roles and responsibilities of a product manager evolve in such a rapidly changing industry, and why the relationship between product and editorial is so important. <\/p>\n\n\n\n<p>She also shares her &#8220;one piece of advice&#8221; for other product managers in publishing.<\/p>\n\n\n\n<figure class=\"wp-block-embed-soundcloud wp-block-embed is-type-rich is-provider-soundcloud wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe width=\"710\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F558587289&#038;show_artwork=true&#038;maxwidth=710&#038;maxheight=1000&#038;dnt=1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/docs.google.com\/document\/d\/1zp-N0uKHNlKsRXWgVYiF5bbim5Ag6AchS7DtYI6T3yU\/edit\">Click here for a transcript of the interview<\/a><\/strong><\/p>\n\n\n\n<p>In the news <g class=\"gr_ gr_6 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep\" id=\"6\" data-gr-id=\"6\">roundup<\/g> Chris and Esther discuss a mixed bag of a week for News UK, the storm in a teacup over BBC journalists dropping the phrase \u2018BBC understands\u2019, and yet another Facebook fact-checking <g class=\"gr_ gr_8 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling multiReplace\" id=\"8\" data-gr-id=\"8\">endeavour<\/g>. Is Media Voices hopeful, or cynical? You decide!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In our own words: Esther Kezia Thorpe<\/h3>\n\n\n\n<p>I always really enjoy speaking to people who are in roles that wouldn\u2019t have existed a decade ago (although most of us may fall into that bracket one day). Laura is one of these people; she started out her career as an editor, and has evolved into product management as the publishing world has changed around her. This means she has valuable experience of both being an editor, and of developing products to support the work that an editorial team does.<\/p>\n\n\n\n<p>The highlight of this interview for me was listening to her talk about why that relationship between product and editorial is so important. Before I spoke to her, I was&nbsp;<a href=\"https:\/\/medium.com\/immediate-media-product-technology\/exploring-the-product-edit-relationship-3bd6bdbf45e4\" target=\"_blank\" rel=\"noreferrer noopener\">reading up on her thoughts on Medium<\/a>, and when we talked, she reiterated that in media, the role of product comes second.<\/p>\n\n\n\n<p>That may seem like a strange thing for a Product Director to say, but it makes perfect sense. \u201cThe success of your product in media, unlike all other industries, is not necessarily based on the work that you do,\u201d she explains. \u201cThe reason that readers, or users, or customers\u2026come to the product is because of what the editorial team create. They\u2019re not coming because you\u2019ve created a wicked new widget in the sidebar.<\/p>\n\n\n\n<p>\u201cThe relationship is between the content creators and the readers\u2026and you\u2019re sitting alongside it and making it the best it can be.\u201d<\/p>\n\n\n\n<p>That\u2019s not to devalue the place of product at all in the media ecosystem. She also talks about how important it is to make sure that content can be accessed, and that things like slow ads and load time don\u2019t lose a reader. In those circumstances, both the audience and the editorial team have been let down.<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Republished with kind permission of\u00a0<\/strong><a href=\"http:\/\/voices.media\/\"><strong>Media Voices<\/strong><\/a><strong>,\u00a0a weekly look at all the news and views from across the media world<\/strong><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week we hear from Laura Jenner, Product Director, Immediate Media. She talks to us about drawing together the needs of different teams across a publishing business, how the roles and responsibilities of a product manager evolve in such a rapidly changing industry, and why the relationship between product and editorial is so important. She [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17612,26],"tags":[],"yst_prominent_words":[3210,1672,1483,2112,15097,6858,15095,1250,6682,1366,1680,15093,15094,1232,3263,15092,15091,15096,2113,6683],"acf":[],"_links":{"self":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/13623"}],"collection":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/comments?post=13623"}],"version-history":[{"count":0,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/13623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media\/13624"}],"wp:attachment":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media?parent=13623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/categories?post=13623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/tags?post=13623"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/yst_prominent_words?post=13623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}