How Daily Maverick retains 24,000 paid members
Benefits are not the answer you seek to build a successful membership program. What is? Daily Maverick, a South African independent online news publication, has gained…
Publishing Trends Report 2023: “Declining traffic a major issue”
In the newly released 2023 Publishing Trends Report, an annual survey by Echobox, nearly half of publishers said declining traffic is the key challenge, with…
Pay-Per-Read: Did Elon Musk just save the media industry?
After 20 years of ‘everything is for free and financed by ads’, the industry switched to 15 years of what has felt like ‘everything is…
Publishers: Steal these subscriber onboarding ideas
Form habits, collect data, build trust… use these onboarding ideas to increase retention rates The importance of a registered member or subscriber’s first few days…
Scoring with subscriptions: How Advance Local leveraged data to target high school sports
Advance Local is one of the largest media groups in the United States, reaching more than 55 million people per month with quality journalism and…
“A surprising level of confidence”: AOP report on publishers’ priorities for 2023
“Publishers feel that they are well-positioned to adapt and thrive in a recessive economy.” AOP’s latest survey, ‘Digital Publishing: Outlook and Priorities for 2023’, investigates…
45th FIPP World Media Congress: Sneak peek
Taking place in Cascais, Lisbon between 6-8 June 2023, the 45th World Media Congress promises to be one of the year’s standout publisher conferences, with…
Addressing micropayments skeptics, Ben Thompson and Joshua Benton
Elon Musk’s recent Tweet sparked some excitement in the micropayments space. It triggered a response from Ben Thompson in his podcast episode on Sharptech.fm. This…
“There are a lot of positives”: Rural news readers are more open to new revenue ideas
Small-town newspaper publishers are more likely to stick with traditional income sources like ads and print subscriptions, but readers are more open to alternatives like…
Most independent publishers grew their bottom line by an average of $50,000 in 2022: The Media Roundup
Today’s roundup is brought to you by Esther A year after removing its paywall, Quartz’s traffic continues to drop Since ungating its content, Quartz’s site readership…
Buzzfeed News: sad demise of a clever, innovative site that led the way in digital journalism
A decline in traffic seems to have been caused by a drop in referrals from feeder sites such as Facebook Buzzfeed News, once a shining star…
The notion of peak subscriptions is ‘laughable’, says senior editor
Two recent reports have shown that gloomy economic conditions have not significantly hurt subscription revenues Peak subscriptions will only be a problem for publishers if…
The FT’s Sarah Ebner on how to commercialise newsletters: The Media Roundup
Today’s roundup is brought to you by Peter Reach blames revenue declines on Facebook The Guardian is reporting that Reach has blamed changes in the way…
Digital subscriptions offer poor value for money, research finds
Research by Sesamy shows that 50% of UK respondents have cancelled a digital newspaper or magazine subscription in the last 12 months. Could single article…
Publishers: Make the user great again
This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…
Twitter to launch…micropayments: The Media Roundup
Today’s roundup is brought to you by Esther Twitter will (apparently) let publishers charge per article starting in May If you were wise enough to switch…
Publishers: How we can go beyond existing revenue models
This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…
How 3 successful British publishers are onboarding subscribers: The Media Roundup
Today’s roundup is brought to you by Esther Journalism – a reality check I found some time this weekend to catch up with the latest InPublishing…
“It’s not all bad news”: How subscription publishers are navigating economic instability
As economic headwinds gather, subscription publishers are still growing and generating recurring revenue. The key is to double down on the user experience, offer flexibility…
Subscription Cannibalization is here. Just not as you think.
This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…
