The key to social media – focusing your efforts
Having a successful social media strategy, whether it aims to reach a wider audience or drive more traffic back to the website, is crucial for…
The state of publisher referral traffic from LinkedIn
Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers…
What are publishers’ true perceptions of Facebook?
Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility. “Many publishers view doing business with Facebook as a sort of…
4 charts: The state of publisher referral traffic from LinkedIn
Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers…
Publishers on their Facebook relationship: It’s complicated
With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes…
4 reasons messaging apps are so important for publishers
I’ve written before about why Facebook is still the king within the social media space, and why its reign will last for some time. Having…
UK publishers are mixed on performance of Facebook Instant Articles
While still early, publishers are starting to gauge how beneficial posting fast-loading content directly to Facebook via Instant Articles can be to them, both in…
Guardian experiments with artificial intelligence using news ‘chatbot’
The Guardian has launched a news chatbot on Facebook Messenger in a further experimentation with the format that it first used to share recipes this…
How The Dallas Morning News made a millennial-minded news app
For years, newspapers have worried that future generations have less and less use for their product. The Dallas Morning News felt this acutely, and it’s…
As WhatsApp starts sharing data with Facebook, some brands see dollar signs
The announcement was viewed as a betrayal by users who pointed out that WhatsApp’s founders promised the Facebook deal would not affect privacy on WhatsApp.…
The Wall Street Journal changes its paywall
The Wall Street Journal’s proposition has, for many years, been clear: Pay for our journalism, including online. Many do: The Journal recently hit 948,000 digital-only…
How Facebook’s attack on ad blockers screws publishers
Last week’s “cat and mouse” game between Facebook and ad blocking software is being framed as a battle over the best interests of Facebook users. But caught…
Facebook will start bypassing adblockers on desktops
Facebook is starting to bypass adblockers on its desktop website, in the company’s first major foray into the war between advertisers and those who would see…
Facebook is Cracking Down on Clickbait – You’ll Never Guess What Happens Next?
There is tension between Facebook’s business model and organisational purpose. Facebook want people to connect with family and friends, yet want advertisers to use their…
Facebook’s dominance in journalism could be bad news for us all
When looking for scale, it’s difficult to beat Facebook’s billion-plus users accessing the service at least once a day. But while there’s an upside to…
How publishers are using Instagram Stories
Not long after Instagram debuted Stories, a very ‘Snapchatty’ feature that allows users to share slideshows of images and video independently of their profiles, publishers…
Facebook steps up its campaign against clickbait
Facebook is escalating its war on “clickbait” headlines by instituting a new system on its newsfeed that will weed out misleading and exaggerated headlines the same…
Facebook confirms trials of mid-roll ads on Facebook Live
A source familiar with the matter, who has discussed the ads with Facebook, said the new format will appear five minutes into real-time broadcasts on…
Advice on Facebook Messenger bots from The Wall Street Journal
When Facebook unveiled a bot platform for Messenger at its F8 developers’ conference, The Wall Street Journal was one of the first news outlets to…
Social now a quarter of digital ad spend
On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost…
