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Hearst trials eComm livestreaming, publishers see 50% increase in subs, and more…
Is livestream shopping the next publisher gold rush?
Livestream shopping is the next big step in the evolution of eCommerce – it’s forecast to generate $25B in sales in the US alone by 2023.
It’s no surprise to see publishers enter the space, and our lead feature this week looks at how Cosmopolitan is gearing up to host its second, bi-annual shopping event, with livestream shopping a central component.
The first event last year saw Cosmopolitan yield a 251% y-o-y uplift in website sales for August when the event took place, and eComm has now become Cosmo’s core strategy for growing its audience of millennial and Gen-Z women.
“This is where shopping is going,” says Nancy Berger, SVP/Publishing Director and CRO, Hearst Media.
With eComm revenues globally projected to grow to $6.54T in 2022, almost double from 2019, it’s hard to disagree.
eCommerce livestreaming to generate $25B in sales in the US by 2023: What publishers need to know
Livestream shopping is being looked at as the next big step in the evolution of eCommerce. The multi-sensory engagement that video provides is better than anything that the printed word or static images alone can provide.
The real challenge is building an organisation that can ride the turbulence of disruption.
Publishers seeing 20-50% increase in subscriptions: The importance of direct customer relationships
Bauer, Hearst, Immediate and Dennis Publishing have all seen 20-50% increases in subscriptions — print and digital — with some notable surges for individual brands.
The NYT subscriber strategy and why the model is hard to replicate
There are a billion people reading digital news, and an expected 100 million willing to pay for it in English. It’s reasonable to expect the Times not to relax after reaching 10 million subscribers.
Stronger appetite for news curation leads to subscription rise at Dennis
What does this mean for their ad partners? In a word, it’s “engagement” … If you can give your audience — readers and ad partners — something they crave, you’ve found the sweet spot.
“Facebook has refriended Australia”: Will restore news on its platform
Facebook agrees to restore Australian news on its platform following an agreement with the government on amendments to the media code that would’ve forced Big Tech to pay for news.
It will likely increase the market share of entrenched major media outlets and reduce visits to smaller players. If this is the case, the goals of the news media bargaining code will not have been met.
Publishers lose up to 20% traffic after Facebook’s news blockade, but there’s some good news
While Facebook drives a tremendous amount of traffic to publishers, when Facebook is temporarily out of the picture, consumers still seek out the stories they want— and this is good news for publishers.
Facebook versus News: Advertising is the real problem
Now the advertising revenue is flowing to Google and Facebook, and we have no model for funding news media in the future. Forcing Google and Facebook to pay for links is not a particularly satisfactory solution, but it’s the best we’ve got.
Study: Many publishers still looking for solutions to cover the loss of third-party tracking
The report’s main finding reveals that the vast majority (68%) of UK marketers believe the future of advertising in a cookieless ecosystem relies on multiple interoperable ID solutions.
Getting news from Facebook and Google is convenient — but it comes at great collective cost
Digital platforms like Facebook and Google give us easy access to media and information. But our collective dependence on these tech giants could in the long run reduce the quality of journalism, making us all worse off.
This development will not change the inevitable shift of the news business model to a largely digital environment. It has also made clear to Facebook, Google and news media businesses that they exist and operate in a symbiosis.
See the rest of this week’s stories at whatsnewinpublishing.com
