3 steps brands can take to engage female consumers this Women’s History Month
Brands have long recognized that women are an important consumer target. Women account for half of the population, and they make or influence over 85%…
“52% uptick in time spent on-site”: Why one millennial publisher turned to short-form, vertical video
Headquartered in Toronto and founded in 2013, Narcity Media, has the ambitious aim to become the largest urban news and travel website on the North…
Using AI, The Telegraph boosts Facebook engagement by 205%, driving subs growth
The Daily Telegraph, known online simply as The Telegraph, is a national British newspaper brand launched in 1855 and distributed across the UK and internationally. The…
Publishers’ social dilemma
Netflix’s latest documentary hit, The Social Dilemma, is a sobering and spine-chilling take on the reality we live in. The film combines expert interviews with…
Seechum App, ‘The Netflix of Social Connections’: Q&A
Social Connection, Inc. is the holding company of Seechum Limited, the developer and operator of the Seechum App, the world’s first on-demand, video-based social connection…
Consumers are tiring of social media: How independent communities can keep them interested
OPINION A decade ago, social media served as a simple platform for connecting with and making new friends in virtual spaces, however, it has evolved…
3 insights into how artificial intelligence is changing the social media game for publishers
Artificial intelligence (AI) is no longer a technology of the future – it’s a daily reality for many publishers of all sizes. AI now powers…
Facebook Groups and Pages: what’s the difference for publishers?
The difference between Facebook pages and groups is profound, not just in terms of reach but also engagement. If you’re not particularly au fait with…
14 months, 141% growth: Lessons from a local publisher’s strategy of besting Facebook’s algo changes
Facebook’s ever-changing algorithms have kept newsrooms on their toes as they try to adapt to the changes. Despite these challenges, the Facebook page of Milwaukee…
Instagram vs. YouTube: Who will win the digital ad war?
YouTube is currently the most popular platform for video content. So, it’s no surprise that when Instagram released IGTV, its stand-alone app for long-form vertical…
9 Takeaways from the Digital News Report 2018
Damian Radcliffe rounds up the key takeaways from the seventh Digital News Report Today sees the publication of the seventh Digital News Report from the Reuters…
‘Ethics don’t scale’: After Facebook debacle, new calls for a Digital Protection Agency
We’re in an era of breaches and violations and stolen identities. For the most part we’re dealing with global entities that own the means whereby…
Cambridge Analytica furore sparks renewed calls for Honest Ads Act
Shadow UK digital minister Liam Byrne, the Labour MP for Birmingham Hodge Hill, has sparked calls for a new UK version of the Honest Ads…
Viral publishers see sharp engagement drops on Facebook
WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the…
Pinterest, Google, & Instagram big winners as Facebook share of visits falls 8% in 2017
Looking back on 2017, we saw a major tide shift in how sites receive their traffic. After years of strong growth by Social Networks, Search finally…
Unilever warns social media to clean up “toxic” content
Consumer goods giant Unilever, one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening…
Premium editorial sites outperform social media for long-term memory encoding
A new study by Newsworks (the UK marketing body for national newspapers) and the Association for Online Publishing (AOP) has found that left brain memory…
Rise of the niche social network
The future of publishing is in the niche, according to Alex Attinger, CEO of Social Dot Limited. His last start up, Digitalbox, was a huge…
Restructurings, downsizings, and a social media steamroller
Two weeks of convulsive change at three of the most prestigious magazine publishers, while Facebook grows by nearly 60 percent. If you’re looking for a…
