Helen Coetzee: Why it’s great to be in B2B media right now
Tech and data excite Helen Coetzee, founder and CEO of London-based consultancy MPG. As does good content. At the recent Mx3 Barcelona event, Helen spoke…
Natasha Christie-Miller: Why publishers must create valuable content their audiences want
She is “incredibly concerned” about large language models and their impact on content providers (business to business and business to consumer), Natasha Christie-Miller says. “Essentially,…
Jacob Donnelly: How digital publishers will survive in a post-platform world
As media platforms tighten their grip on content distribution, publishers must focus on what they can control, says Jacob Donnelly, founder of A Media Operator…
Niches, newsletters and existential threats: Everything we learned on day 2 of Mx3 Innovation in Media, Barcelona
Mx3 Barcelona, a gathering of high-profile media-curious delegates, was an off-the-record event on 12 and 13 March. This format allows media leaders to share industry…
Where next for news on social media platforms?
After refusing to renew contracts signed in the wake of 2021 legislation, Facebook is now on a collision course with Australian media and the country’s…
“70% of all time spent by Italians on cookery sites”: How Giallozafferano cornered Italian cuisine
Our recently launched report, Innovators in Specialist Media Europe (Consumer Media Edition) dives deep into twenty hugely innovative, and successful, European media companies. In this extract we…
Michael Boccacino of TheSoul Publishing on how to stay ahead with socially-driven content
“The way you stay on top of the constantly shifting sands is to be in every place you can be to make sure your audience…
Seeking truth in the online maelstrom: 7 fact-checkers to follow on Israel-Hamas war
The American supermodels Bella and Gigi Hadid have long had their every word about Israel and Palestine pored over and dissected. Their father, Mohamed Hadid,…
Blue Sky: Everything new is old again
Charles Benaiah is the publisher of unCharles, a rough jewel mined from the Substack diamond fields. In this feature, specially syndicated for Mx3’s Collectif, he looks at the…
The ChatGPT gamechanger, easy ways to podcast and what happens if you let AI run your social media accounts. 8 media stories you need to read this week
Welcome to the first MX3 weekly roundup of all that is new, exciting and surprising in media news. This week’s edition is written by me,…
3 steps brands can take to engage female consumers this Women’s History Month
Brands have long recognized that women are an important consumer target. Women account for half of the population, and they make or influence over 85%…
“52% uptick in time spent on-site”: Why one millennial publisher turned to short-form, vertical video
Headquartered in Toronto and founded in 2013, Narcity Media, has the ambitious aim to become the largest urban news and travel website on the North…
Using AI, The Telegraph boosts Facebook engagement by 205%, driving subs growth
The Daily Telegraph, known online simply as The Telegraph, is a national British newspaper brand launched in 1855 and distributed across the UK and internationally. The…
Publishers’ social dilemma
Netflix’s latest documentary hit, The Social Dilemma, is a sobering and spine-chilling take on the reality we live in. The film combines expert interviews with…
Seechum App, ‘The Netflix of Social Connections’: Q&A
Social Connection, Inc. is the holding company of Seechum Limited, the developer and operator of the Seechum App, the world’s first on-demand, video-based social connection…
Consumers are tiring of social media: How independent communities can keep them interested
OPINION A decade ago, social media served as a simple platform for connecting with and making new friends in virtual spaces, however, it has evolved…
3 insights into how artificial intelligence is changing the social media game for publishers
Artificial intelligence (AI) is no longer a technology of the future – it’s a daily reality for many publishers of all sizes. AI now powers…
Facebook Groups and Pages: what’s the difference for publishers?
The difference between Facebook pages and groups is profound, not just in terms of reach but also engagement. If you’re not particularly au fait with…
14 months, 141% growth: Lessons from a local publisher’s strategy of besting Facebook’s algo changes
Facebook’s ever-changing algorithms have kept newsrooms on their toes as they try to adapt to the changes. Despite these challenges, the Facebook page of Milwaukee…
Instagram vs. YouTube: Who will win the digital ad war?
YouTube is currently the most popular platform for video content. So, it’s no surprise that when Instagram released IGTV, its stand-alone app for long-form vertical…
