Psychology of events • Media Makers Meet

Psychology of events

Psychology of eventsCobus Heyl

The psychology of successful media events

According to Victoria Matey, a world renowned expert in designing events, media owners should employ psychological principles in order to make experiences more memorable, productive,…

Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …