Gen Z • Media Makers Meet | What's new in media

Gen ZMx3 Collectif Thought Leader

“Most young journalists are already using AI”: New report sheds light on the latest crop of Gen Z journalist talent

A new study of 100 journalism students and young journalists outlines what the next generation of media professionals anticipate in terms of AI and the…

Why ‘difficult’ Gen Z is a myth – and how they can thrive in your workplace

Gen Z native, Charlotte Usher, outlines what the next generation will need to thrive in the workplace. TL;DR: The profit ‘at all costs’ mentality is…

Next-generation news media: How to adapt to meet Gen-Z

Gen Z will consume news from established media brands, but they want platform-specific content that is aligned with the format it is distributed on. Wavemaker’s…

“Facebook is still the best channel”: Publisher survey on engaging Gen Z springs a few surprises

Arc XP and Digiday’s recently released joint report, the State of Publisher Audiences, shows that whilst Facebook is down, it is far from out when…

“29% fall in the similarity of media habits”: Consumers’ media usage drops and diverges

A new IPA report shows that the commercial media usage of UK consumers is continuing to decline, equating to a 15% decrease over seven years.…

“You have only 3 seconds to capture attention”: The News Movement’s secret to engaging Gen Z

Seemingly out of nowhere, The News Movement has created a disruptive media brand targeting young audiences as well as partnering with global media organizations like…

How publishers can appeal to Gen Z

Gen Z is a generation that uses smartphones for everything, loves TikTok, and is used to influencers, sponsored content and native advertising After a decade…

woman holding smartphone in checked coat

How Gen Z consume media: “It’s Snapchat first, second and third”

Opinion Gen Z are one of the first generations born to have grown up using social media. Myself being a part of this generation, aged…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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Redefining news: A manifesto for Community-Centered Journalism
Many news organizations are building a new approach to journalism – an approach with a focus on serving local communities in real partnership. In short, “Community-Centered Journalism”. In this new report for the Agora Journalism Center, Professor Damian Radcliffe offers a resource for journalists new to the community-centered approach and those already practising it – …
Why ‘difficult’ Gen Z is a myth – and how they can thrive in your workplace
Gen Z native, Charlotte Usher, outlines what the next generation will need to thrive in the workplace. TL;DR: The profit ‘at all costs’ mentality is over, and the latest generation will be expecting a commitment to employee well-being, sustainability and environmental care, as well as work place flexibility and a fulfilling work life balance. Media …
Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …