Publishers like the BBC and Hearst Magazines are increasing their focus on data to boost audience engagement. Speaking at News Xchange in Edinburgh recently about…
The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with…
WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the…
It’s a tricky word, engagement. Tough to define, even tougher to measure. But for publishers it’s essential and, in today’s disrupted publishing ecosystem, harder than…