How AI is changing the shape of innovation in media
AI is making it easier to create content, tailor recommendations, and harness data insights. In short, media execs can focus more on creativity while AI…
“Creator content achieves 12x higher engagement rates”: 2024 Social Media Trends Report
The 2024 Social Media Trends Report, authored by social media management platform Dash Hudson, delves into the transformative impact of AI and creators on social…
The Great Cookie Charade: Where next for publishers now Google has reversed its decision?
Whilst most publishers have long started moving away from relying solely on third-party cookies, Google’s announcement last week to renege on a five year commitment…
Key Takeaways from the 2024 US Media Consumption Report
Research company, Attest, has released its annual US Media Consumption Report that provides insights into how Americans’ habits across television, audio, news, and social media continue to…
Join Us at Three Stellar Events: Mx3 Converge, Revenue Europe & Revenue North America
Mark your calendars for three unmissable events! We are thrilled to announce the inaugural edition of Mx3 Converge, a transformative in-person summit bringing together the…
“Diversification too fast is too risky”: Workweek’s Adam Ryan on the importance of baby steps
Workweek is one of the most successful stories in modern publishing and in the space of little over 32 months has turned the traditional B2B…
Embracing change: why media companies must innovate to survive
As we look forward to Revenue Europe (Oct 1st) and Revenue North America in Austin, TX (Oct 9th), the key theme will be revenue strategies…
“Print sales are still necessary for supporting our journalism”: How The Irish Times embraces the old and new
Founded 165 years ago, The Irish Times holds the distinction of not only being Ireland’s leading newspaper but also the country’s newspaper of record. Ahead…
“Industry Partner of the Year”: Atlas Consultancy’s Abi Spooner on putting the customer first
Fresh from winning ‘Industry Partner of the Year’ at the recent PPA Awards, one of the most anticipated speakers at Revenue Europe is Atlas Consultancy’s…
It’s Here! Download the FIPP Congress 2024 Report
Last month’s 46th FIPP World Media Congress, held in Cascais, Portugal between June 4th – 6th, marked a significant gathering of many of global media’s…
Time to Diversify? Why publishers must expand their revenue streams beyond the paywall
As we look forward to Revenue Berlin (Oct 1st) and Revenue North America in Austin, TX (Oct 9th), a key theme will be revenue diversification…
Mather Economics and InsurAds announce strategic partnership
Mather Economics and InsurAds have announced a strategic partnership to transform revenue optimisation in reader revenue and digital advertising. Mather Economics, a leader in reader…
FIPP World Media Congress 2024: Sustainability
At the 46th FIPP World Media Congress held last month in Cascais, Portugal, sustainability was a key theme. In this roundup, which will form part…
Mastering Media Monetisation: Insights from Axel Springer hy’s Pricing Pro
Join us at Revenue Europe, Berlin on Tues, October 1, 2024, for an exclusive opportunity to gain actionable insights from leading experts in reader revenue innovation. Also,…
Creative Impact: WARC’s top effectiveness trends from Cannes Lions 2024
WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024. TL;DR:…
“10x premium for direct sold campaigns”: The next gen of ad tools for publishers come of age
Advertising technology is making huge advances, leaps rather than small steps, with the ability to hyper-personalise messages at scale transforming engagement rates, ROI, as well…
FIPP World Media Congress 2024: Entrepreneurship, innovation & transformation
At the 46th FIPP World Media Congress held earlier this month in Cascais, Portugal, entrepreneurship and business transformation emerged as central themes. In this roundup,…
FIPP World Media Congress 2024: Monetisation Strategies
At the 46th FIPP World Media Congress held earlier this month in Portugal, revenue diversification and innovation was a central theme. Key takeaway? As Time…
From accountancy to audience: A maverick’s way of monetising media
South Africa’s Daily Maverick is a rare testament to the power of innovative monetisation in news media, charting a path of sustainability using a multi-faceted,…
FIPP World Media Congress 2024: DEI & Culture
Diversity, Equity, Inclusivity, and Culture have become increasingly important for all progressive, modern media companies, not just in terms of hiring staff but also in…
