1 min read

Facebook steps up its campaign against clickbait

Facebook is escalating its war on “clickbait” headlines by instituting a new system on its newsfeed that will weed out misleading and exaggerated headlines the same way that email spam filters weed out fantastic offers to help Nigerian princes recover their lost fortunes.

The tweaks to the algorithm, announced today in a blog post, will de-prioritize posts with headlines that “withhold information required to understand what the content of the article is and headlines that exaggerate the article to create misleading expectations”.

The blog post listed three examples of clickbait headlines: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!”; “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe”; and “The Dog Barked At The Deliveryman And His Reaction Was Priceless.”

The changes mark the second attempt by the social network to crack down on the much-reviled but nevertheless effective strategies publishers employ to coax readers to click on their content.

Read more….